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mamun 123
Jun 13, 2022
In Education Forum
It can also launch a high-end sub-brand based on the original brand, such as the Pro brand series, with sufficient distinction between the name and the footprint. For a brand executive list like Xiaomi with a strong fan base, in addition to the brand strategy, it is to take care of the fans' feelings to the greatest extent, and gain appeal and purchase support from fans. In particular, the Xiaomi culture, which is full of "participation", is not difficult to gain support from executive list fans from a high-end perspective. Xiaomi's high-end development has achieved certain results at this stage. Data shows that as of February 2021, Xiaomi’s market share in the 4,000-5,000-yuan market exceeded 20%, second only to Apple. But it is undeniable that this achievement is based on Huawei's entrapment. Once the beast awakens, whether the status can be preserved executive list is another matter. From Xiaomi and Xiabuxiabu, see the imitation, transcendence and subversion of the brand's "high" On the other hand, based on the fan economy and individual tonality, Xiaomi has executive list provided a new idea for the high-end brand: diversification. Xiaomi announces "building a car". On top of the new energy vehicle outlet, various forces are surging, and Xiaomi, which has software advantages, has fully utilized its advantages. This is a kind of leveraged play. Regardless of success or failure, from a strategic point of view, this is a "smart move". In terms of categories, cars executive list and mobile phones are not of the same order of magnitude. The deep cultivation of the industrial chain based on its own advantages can naturally improve the overall brand strength perception. At the same executive list time, in the process of high-end Xiaomi, it is difficult to avoid some problems. In addition to the strategy, the top priority for users to accept high-end positioning is the product. And products are the soul bridge connecting brands and consumers, and the sincerity of high-end upgrades is reflected in all dimensions.
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