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Farhad Babu
Jul 13, 2022
In Education Forum
The consumers assumes an active role. In this expansion process. Nuanced, we can say then that the concept of transmedia refers to a narrative process in which an intentional division of the content is carried out , which is distributed through multiple platforms, media and channels, so that each medium / channel tells a specific and complementary part of the original story. Taking the explanation one level further, we would say that the transmedia story is "one that creates a narrative universe of characters and stories that is accessed from multiple entry points, which expands in an organized, coherent and non-redundant way in different media, formats, channels, platforms or communication media taking e commerce photo editing advantage of the specific virtues of each one of them, and where those who consume said content can assume an active role with different degrees of involvement”. Inesem business school course in digital communication more information this is what happens when we see a series that has "hooked" us. We started watching it on the mobile and we just saw it on the television in the living room. We discuss spoilers on twitter or facebook. We review the latest update on instagram of the leading actress. While we make dinner, we download the associated app and access extra content. To collect all of the above in a very schematic and summarized way, we could say that transmedia is like a story told from different perspectives depending on the media used, such as: a book, a comic, a post, a spot, a podcast. , a television series or a video game. Why and for whom does it make sense to develop a transmedia strategy? Every project, company, entity or institution follows or should follow coherent guidelines that put together its external and internal communication strategy. The marketing
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Farhad Babu

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